Rebrand
LEBASHE
Lebashe has established itself as a visionary investment group, known for empowering African businesses through strategic, long-term investment.
The original brand identity represented balance, strategy, and stability, core principles that continue to define the company’s path forward.
The Brief
We were tasked with modernising the existing logo, evolving it to reflect a more contemporary identity while preserving its foundational concept and symbolism. The goal was to introduce fresh meaning and visual refinement, without losing the legacy of strength and clarity that the original mark carried.
The Logo
